Cornell University

What this organization does

Allows Cornell University students to live in DC for a semester, work in internships, and earn full Cornell credit
 

Objective

Attract students to apply to the program

 

Challenge

Enrollment has fallen in recent years; the University wanted to create an exciting look and feel and web presence for this program
 

Special tactics

Julie & Company held a half-day focus group with ten Cornell students to learn exactly what college-age students like and dislike about websites, focusing specifically on what would attract students to apply for the Cornell-in-Washington program
 

Services performed

Marketing strategy consulting
Corporate identity
Web design
Marketing
Writing

 

What the client has to say

I want to take this happy occasion to thank you for your splendid design of the website, and to tell you once again what a pleasure it was, for all of us at Cornell-in-Washington, to work with you on it. It is your creative vision that has made the site so exciting to see and so easy to navigate. We couldn’t have made a better choice of web designers.

Stuart Blumin
Professor of History
Director, Cornell-in-Washington
Cornell University