Do You Have a Swoosh Logo?

If you've got a swoosh logo, it's time to rebrand - unless you're Nike. Nike, the king of all brands, gives a brief history of the creation of one of the world's most popular logos:

The swoosh logo is a graphic design created by Caroline Davidson in 1971. Caroline Davidson was a student at Portland State University interested in advertising when she met Phil Knight who was teaching accounting classes at the university. Caroline began doing freelance work for Phil's company. Phil asked Caroline to design a logo that could be placed on the side of a shoe... In the spring of 1972, the first shoe with the Nike swoosh was introduced.

Nike's swoosh is much beloved around the world, so much so that thousands and thousands and thousands of companies have adopted some version of a swoosh as their logo. The problem? There is absolutely no differentiation between these logos - and differentiation is the number one requirement for effective branding. Another problem is that swoosh logos look very dated - but not for Nike, of course.

When it comes to a swoosh, JUST DON'T DO IT!

If you don't believe us, here is a tiny, tiny sample of logos that use a swoosh. If you're using a swoosh, contact Julie & Company today at 301-330-9353 so we can find you your very own, very effective logo.