Think you need an icon with your logo?

Many business people think that a logo can only be successful if it has an icon, such as the Nike swoosh, the little Tivo guy, the Mercedes modified peace sign or the NBC peacock.

However, the world's best-known and most beloved brands don't use an icon. Check out the small sampling below and you'll see what we mean. A text-only logo done in an interesting and memorable way is a terrific way to brand your business.

If you're looking to brand or rebrand your business, contact Julie & Company today at 301-330-9353 so we can create an effective logo for you.