Cornell University Launches New Cornell In Washington Website, Helping Students Follow Their Personal Calling to Serve in Washington, DC

People are looking at the world differently now. They want to be part of something bigger and they are reaching out for things that are real. For today's college students, many are turning their attention to Washington, DC to see for themselves what they can learn and do to make a difference. However, in the search for practical information Generation Y is especially wise to glossy "brochure speak". They crave real. Through a series of focus groups and decades of real world experience in the Washington Metro area, Julie & Company captured the spirit of a city that has come to represent service and intrigue to some of the brightest young minds in the country.

Julie & Company implemented a number of innovative techniques to make the site come alive to its audience according to Julie Matthews, President of Julie & Company. " We got very real about what Washington represents to college -students - challenge, duty, opportunity and of course, nightlife. This feedback from our focus groups sparked the "Do What You Want in DC" theme, showing the city the way students really see it - clear and starlit, imparting a feeling of excitement and power. We picked up this feeling of clarity with straight talk and clear cut imagery depicting the academic life and professional experiences that students can expect from the Cornell-in-Washington program."

Stuart Blumin, Director of Cornell-in-Washington explains, "we selected Julie & Company because of the firm's creative vision, professionalism and genuine understanding of how to reach our students and convey to them the value of an authentic Washington experience". Blumin went on to say, "the results exceeded our expectations. I am confident that Julie & Company's design will help make a student's quest to follow his or her calling to Washington a smooth, comfortable and informed experience".

To learn more about the web design and marketing capabilities of Julie & Company, please visit www.julieandcompany.com or call 301-330-9353.

About Julie & Company, LLC:

Founded in 1997, Julie & Company, LLC is an awardwinning marketing consulting and web design firm located in the Washington, DC Metro region. Specialty offerings include affordable marketing, web and graphic design, and writing services.

With fifteen years of high-tech corporate communications background and a virtual lifetime of web development expertise (seven years to be specific), Julie Matthews, President of Julie & Company, helps promising startups as well as innovative companies and organizations establish web-savvy branding efforts. The firm is known for its fresh, strong and unique designs.

Clients include Walker Ventures, formerly Steve Walker and Associates; University of Virginia's Darden School of Business; netDecide; BioNetrix launch; Georgetown Suites; CredibleWireless; and Cornell University.

To learn more about Julie & Company, please visit www.julieandcompany.com.

About Cornell-in-Washington, Cornell University:

Cornell-in-Washington (CIW) was established in the spring of 1980 to provide Cornell University students with the opportunity to custom design semester-long "once in a lifetime" experiences in the nation's capitol. Open to any Cornellian, CIW is the perfect blend of practical work experience and Cornell University courses, located in one of the world's great capital cities.

The Cornell-in-Washington Program occupies four stories of 2148 O Street, NW, with the classrooms, computer facility and administrative offices as well as housing for up to 57 students on site.

Envisioned as an opportunity for Cornell students to gain a "window on Washington," as one of the program's former directors said, "CIW is the Cornell of your dreams." It's a residential college with small classes, easy access to faculty, one-stop shopping for all administrative -matters - and no long lines, individualized guidance from tutors, and unlimited information and support from staff.

For more information please visit www.ciw.cornell.edu.