Custom Logo Design and Corporate Identity

Branding: The Foundation of All Marketing

The foundation for any corporate design project - be it stationery, brochures, or website - is first-rate branding. If you don't have an effective logo, you've lost the battle before it has even begun.

In fact, Julie & Company begins many marketing projects by first designing or redesigning a company's logo. Why? Because all companies absolutely need a great logo, and most companies that already have one need a much better look and feel than the one they've got. By going through Julie & Company's unique logo design process, organizations discover the most effective messaging for their business. Or, if they've already gone through messaging exercises, firms can better apply this critical information to their visual branding and corporate identity.

Our Process

In a typical logo design process, Julie & Company:

• Holds a marketing strategy meeting to explore the organizations needs, desires, competition, partners, and most importantly, client or customers
  
  
• Performs marketing research of the organization’s competitors, other similar businesses, target audiences, service offerings, and the like
  
  
• Evaluates the corporate identity and look and feel of each competitor to ensure that the new identity will be positioned competitively
  
  
• Designs a unique corporate identity, beginning with a new logo, using information gained in the marketing research. For many organizations, Julie & Company will then design business cards, letterhead, envelopes, shipping labels and a fax form.

If you are interested in developing a powerful logo and corporate identity for your business, please contact Julie & Company at 301-330-9353 or info@julieandcompany.com.