Thrive Despite the Down Economy with Julie & Company

During the worst economic conditions, some companies survive - and even thrive. Even during the Great Depression, some firms greatly increased revenue and achieved market dominance. For example:

Procter & Gamble

During the 1930s when most companies stopped promoting their products, Procter & Gamble pioneered radio sponsorship of soap operas. P&G nearly quintupled its marketing and advertising investments during the Great Depression, and by 1939 had 21 programs on the radio waves. During the same year, P&G became one of the first television sponsors when Red Barber plugged Ivory soap during the first television broadcast of a major league baseball game.

During the 1920s, Fords outsold Chevrolets by 10 to 1. However, during the darkest economic days, smart executives expanded Chevrolet's marketing and advertising and by 1931, the company became the top auto producer in the world.

So what can you do to survive the 2009 Great Depression?

Get the right brand image, beginning with your logo

• Is your logo tired? Out of date? Unprofessional? Designed by your nephew on the back of a cocktail napkin?
• The cornerstone for any marketing success is your brand identity and you need a great one.
• Check out some of the great logos Julie & Company has created - and then call 301-330-9353 so we can create one just for you.
  

Upgrade and refresh your website

• Web trends and styles change quickly. If your website is more than two or three years old, you probably need to freshen up your website. Whether it's a major overhaul or a minor re-do, Julie & Company can help.

Refine your marketing messages

• Do you have an effective elevator pitch - a quick description of exactly what you do and why you do it better than anyone else? Something compelling that makes people want to hire you or buy your products?
• Do you have a tired company slogan or tagline? Especially one that consists of three words, such as STRENGTH INTEGRITY TRUST?
• Are you able to tell potential customers about the benefits of your products and services, rather than just the features?
• Rely on Julie & Company for message development. An effective message is absolutely crucial in this down economy.
  

Keep on advertising

• If old tried and true methods don't work for you anymore, call Julie & Company. We can help you create new, vibrant advertising and promotions that attract and keep customers.
• Julie & Company can assist in developing online marketing strategies, such as search engine optimization, online advertising, and much more.
  

Spend your marketing dollars wisely

• There's no reason to spend a fortune on marketing and promotion. As small business owners ourselves, we understand the importance of making every dollar count. With Julie & Company, your investment in your marketing is a true investment in your future success.
  

Hire Julie & Company

• We're the experts and we can help you find the success your company needs and deserves. Established in 1997, Julie & Company has worked with hundreds of companies both large and small. Let us help you. Call today: 301-330-9353 or write info@julieand company.com.